Direct response letters, the results based marketing way

Direct mail has been around as long as we have been trying to communicate with each other. Wild West wanted posters are a classic example of early direct response marketing, for some reason the Internet fraternity fail to embrace the power of direct response letters. Instead, the Internet marketers as a whole decided that the best course for action was to forget any marketing knowledge learnt from traditional business, and to proceed with mass mailing of untested material that ultimately in a very short period destroyed a market place of millions of potential clients and customers. In less time than it takes a craft’s person to learn, their trade a whole world has been obliterated with bad advertising and shoddy marketing techniques. As I have said in my previous a View the rest of this article