What's the most important instrument for building a successful online business? A. Homepage, B. Advertising, C. Email, D. Search Engine Ranking? Answer: All are important, but none is as important as language. And since the Web is primarily a medium based on written language -- as opposed to audio and video -- if your Website does not communicate your written message well in whatever language your target audience employs, you will fail.
It is puzzling to go to a site that displays flashy graphical presentations, only to run head-on into confusion when you try to discern the offer. Often, the attributes of a good product are buried beneath dangling modifiers, misspellings, run-on sentences and trite expressions. You cannot but judge the site owner as lacking pride View the rest of this article
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