Lincoln Retaliates With New Vehicle Launches

Lincoln aspires to become America's luxury vehicle. This goal is bolstered by launching the largest launch of redesigned and brand new cars in the history of Lincoln. "We've got four major launches within four months," says Thomas Grill, Lincoln brand manager. "The MKZ and Navigator are already at dealers, followed by the MKX crossover and the all-new Navigator L extended length model. What's just as important is that our consumers will be very aware of these new products since Lincoln is spending more money in the next 12 months on marketing than we've done in our history." It can be recalled that Lincoln and Cadillac used to be the luxury cars of choice in North America. In fact the former was once the best-selling luxury brand in America. Unfortun View the rest of this article