7 Cost-Effective Marketing Tips

by Kathleen Gage Companies often seek cost-effective, high-return marketing strategies. They may be as close as your wallet or the business next door. Below are seven easy to apply strategies for virtually any business. 1. Business cards Business cards are often one of the most underutilized tools in marketing. Use the front and back of your business card to gain full benefit. You can put valuable information on the back such as a sports schedule, emergency numbers, or special dates people want to remember. Creatively distribute your card. When you eat out, leave one with the tip. If you borrow a library book, use one as a bookmark. Hand them to clerks in stores who may know other people who could use your product or service. 2. Send a picture A great way to keep you View the rest of this article