8 Steps to Irresistible Email Copy Every Time (article 1/9)

8 Steps to Irresistible Email Copy Every Time

I'll keep it as simple as I can - a PRACTICAL TOOL.


a. Step #1 - WHO DO YOU THINK YOU`RE TALKING TO?
Before you sit down to write your email sales letter, you've got to determine exactly who your audience is. This is a master key to getting results from email marketing.
Ask yourself these questions:
- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?

b. Step #2 - A GREAT SUBJECT IS YOUR OBJECT
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