As a business coach, I spend a lot of time working with people who want to improve different aspects of their business. Many times these aspects are merely symptoms of a more fundamental, underlying issue.
If you want your business to truly shine, then there are some basic principles that, if not present, can lead to sub standard performance in other areas. And here they are:
1. Crystal clear purpose
The most common reason companies run into trouble is losing sight of the customer and their needs. Having a crystal clear purpose helps keep the focus from becoming too internally fixated, instead articulating why the business exists from the customer's perspective. A clear and inspiring purpose will also give your employees a reason to be connected with thei View the rest of this article
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